With over 45 years of experience, Franklin Madison enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. We deliver optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Our approach enhances loyalty with banks and provides valuable Insurance coverage for their customers. We call this Smarter Marketing. Build your brand with multi-channel marketing that enhances consumer engagement, strengthens ongoing value, improves brand loyalty, and lifts revenue. Proven creatives, sophisticated data analytics, and a tailored marketing strategy. Our dynamic and individualized direct marketing campaigns drive above-average response rates. We consistently refresh creative messaging with sophisticated testing and analysis to drive incremental response improvements. Our digital and direct mail events are based on data focused customer profiles and desired out comes while also meeting the needs of the financial institutions we serve.