Pricing Manager is a full featured loan and deposit pricing solution and relationship profitability tool. It provides the ability to model pricing scenarios on individuals loans, understand the pricing power deposits bring to the table and develop scenarios that work for both the borrow and the bank. The relationship profitability feature provides the ability to understand the total value of the customer to determine if that should be factored into pricing decisions. And finally, there are rate sheet tools for both consumer loans and deposits that help the bank build strategies to improve profitability. This approach is proven to increase Net Interest Income by the equivalent of 25-50 basis points.