Rivel uses a data-driven approach to give banks a deeper understanding of their customer key-decision drivers. Rivel Banking Research conducts 280,000 interviews annually to clarify consumers' experiences and pain points with financial institutions, measuring over 90 perception metrics. With the capability to target that information down to the zip code, Rivel helps financial institutions determine vulnerabilities and opportunities within their territories, empowering them with data that helps them better understand their customers' needs and efficiently develop strategies for new business growth.