2405-2 Marketing & Communications Manager

Marketing & Communications Manager – Middle Tennessee Area


Please note:
1. Must have Bank and/or Financial Services experience.
2. This is not a remote/work from home opportunity.



Opportunity Description
The Marketing & Communications Manager plays a pivotal role in creating awareness of internal initiatives, alignment with the client’s corporate strategy and company goals, engaging and communicating with employees and community partners, and create/enact on marketing strategies both internal and external as well as effective digital and traditional marketing/communication initiatives.

In addition, this role will coordinate, develop, and execute marketing policies, programs, and campaigns.



Duties and Responsibilities

  • Conduct market research, based upon client strategic plan/initiatives, to recommend/implement marketing campaigns to ensure profitability of business lines;
  • Plan and oversees internal communications strategy in support of key company initiatives and employee-focused campaigns;
  • Collaborate in the development of new business lines to support the company’s strategic plan as directed;
  • Work with leadership to craft messaging to continually support and evaluate employee communication needs and opportunities;
  • Analyze, develop and execute social media strategies across the most effective platforms;
  • Work with key stakeholder to develop, maintain, and deliver internal and external engagement surveys;
  • Create, implement, and oversee a comprehensive communications strategy for both internal and external use;
  • Distribute weekly, monthly and quarterly metrics reports to key internal stake holders as it relates to: employee engagement, online marketing effectiveness, and communication improvement areas;
  • Work with key stakeholder to adjust and maintain bi-annual marketing strategy;
  • Examine, select and manage outside marketing and communications vendors;
  • Oversee and manage all branding, marketing and communication activity;
  • Develop, maintain and adjust marketing strategies based on client growth, mission, and values;
  • Direct leadership town halls, including presentation development for client executive and event logistic in collaboration with key stakeholders;
  • Maintains advertising placement records;
  • Develop copy, design, and any appropriate artwork/pictures within company brand standards for ad placement;
  • Coordinate writing and posting of general employee announcements on intranet and posting information in the document library;
  • Write and publish internal communications via email, and other appropriate methods of distribution;
  • Coordinate design and placement of all advertising including print, outdoor, radio, television and direct mail;
  • Create informative and interesting press releases, press kits, newsletters, and related marketing materials;
  • Maintain knowledge of trends and developments in the market: identifies needs for new marketing campaigns to support the strategic plan and makes recommendations to leadership;
  • Other duties as assigned.



Skill, Education, and/or Experience Prerequisites

  • Must have Bank and/or Financial Services industry experience.
  • Bachelor’s degree in Marketing, Communications, Business Management, Public Relations or Journalism, or equivalent work experience.
  • Eight (8) or more years of experience working in a communications, marketing or PR role.
  • Efficient knowledge of Microsoft Office, Constant Contact, WordPress and Adobe Creative Suite.
  • Graphic design experience.
  • Knowledgeable in a wide range of marketing software applications.
  • Capability to create, implement and monitor budgets.
  • Superb verbal and written communication skills.
  • Self-starter and team player.
  • Robust leadership skills.



Qualified candidates may send resumes to ppowlas@tnbankers.org.

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Your Information

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